How do you know when a consumer is looking to buy your products or services, when they are ‘in the market,’ so to speak? How about when they using a search engine to search for your product or service? Now imagine being able to advertise your product or service to them as they perform this search. With pay per click advertising (PPC) you can.
PPC advertising is a type of online advertising where the advertiser only pays if the user actually clicks on their ad. Google, via their Google AdWords service, is by far the dominant player in the PPC arena. Advertise with Google AdWords and your ads will appear on the search results page when users search for the keywords you have selected or as a sponsored link as well as on sites in the Google network.
PPC advertising is a cost-effective way of reaching your target audience while they are searching for your products and services. With PPC advertising you can set the budget you want and closely track the performance of each of your advertisements. For many businesses it is a good way to rank on search results pages for their chosen keywords while they are working to boost their natural search rankings.
Comoonicate Consulting’s team of PPC specialists will help you select the keywords relevant to your business, bid on these keywords, write effective copy for your advertisements as well as monitor the performance of your campaign.