Building a website or mobi site is one thing, making sure your customers can find it is another. Did you know that there are 644 million websites on the Internet and counting? How can you ensure that your site is not lost under a pile of millions of other sites or more importantly hidden under all your competitors’ sites? The answer lies in Search Engine Optimisation (SEO).
Think of it this way. You run an appliance repair service that competes with 100 other appliance repair businesses in your city. You have a website as does each of your 100 competitors. If a potential customer opens Google and searches for ‘stove repairs johannesburg’ whose website is going to appear at the top of the list on the first page of results? Whose website is going to appear second? And whose website is not even going to appear on the first page?
If you want your site to rank first on the first page you need to devote some time to SEO. This involves two things. Firstly, ensuring that Google can properly identify your site as the home of an appliance repair business that services stoves, fridges etc. Second, you need to convince Google that your site is of good quality and will give the person searching for ‘stove repairs johannesburg’ the information they need.
Websites don’t come cheap. By implementing a holistic SEO strategy, SEO you will maximise the return on your investment by ensuring that your business ranks well when customers and potential customers search for your services.
It is important to remember that SEO is not a once-off effort and that it can take time to see the results you want. It is essential to continually monitor your rankings and make adjustments to your SEO tactics to keep up with your competitors and the changes that Google frequently makes to its search algorithms.
SEO Strategies are no longer projects run separately to other digital and marketing strategies. When considering any edit to your website whether it be a new page of copy or a different image, SEO efforts are required. Google continually evolves and makes regular changes to their hundreds of algorithms and so your site requires continual analysis and effort to work with the latest algorithm changes.
Comoonicate Consulting has a proven track record in SEO and has successfully improved the rankings of clients in even the most competitive of industries. Contact us today to find out more about our SEO services.